In business for more than 100 years, Liguori is a Midwestern publisher that sells Christian books, magazines, and periodicals.

Challenge

Liguori’s website had become outdated over the years and offered limited eCommerce functionality. As a result, it had recurring performance issues despite minimal traffic, leading to high maintenance costs. Abbreviated site visits were due, in part, to a crowded, off-putting design, and revenues were lower than they should have been.

Solution

Having partnered with Aptara previously to create eBooks, Liguori turned to Aptara’s content technology and design experts for a complete web redesign that would:

• Utilize a well-organized design to provide a straightforward, intuitive user experience
• Be accessible from desktops and mobile devices
• Provide a user-friendly shopping experience
• Sell print and digital titles 
• Provide strong back-end data management
• Support various purchase options, including credit cards, PayPal, and discount codes
• Offer intelligent search capabilities

Result

Liguori.org is a sleek, easily navigable website that leverages Magento’s eCommerce platform. It has increased online sales by 23%, system uptime to 99.99%, as well as traffic, stickiness, and customer engagement.

Aptara’s dedicated Liguori team ensures content accuracy and site continuity through ongoing back-end data management for inventory control, pricing updates, discount code tracking, and product additions. Remote server and network support, including on-call support for emergencies and major impact issues, maximize system uptime.