Mobile Readiness

Tablet content presents a unique case

Aptara Editorial | Posted on 9th Oct 2014

What is a tablet, mobile or PC? And how does that affect promotional content developed for these devices?

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B2B marketing now largely mobile

Aptara Editorial | Posted on 29th Sep 2014

B2B marketers are looking to connect with their prospects, and today that means going mobile.

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Tomorrow's mobile landscape: All devices at once

Aptara Editorial | Posted on 24th Sep 2014

The mobile ecosystem today offers choice to users as a matter of course. How can content producers craft offerings that are accessible and shareable in such a setting?

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