Mobile Readiness

New buying trends change smartphone ownership stats

Aptara Editorial | Posted on 24th Feb 2015

When deciding what types of smartphones are likely to receive their content, companies need to consider the growing market for used devices that are still relatively new.

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Mobile-first content landscape poised to persist

Aptara Editorial | Posted on 23rd Feb 2015

The argument for mobile content optimization is straightforward: The use of these devices is accelerating at such a rate that they will soon be primary, not secondary, portals.

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Tablet trends may demand further study

Aptara Editorial | Posted on 19th Feb 2015

The tablet may be miscast as a counterpart to smartphones. Maybe these devices are more like PCs.

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B2B buyers prefer mobile-friendly content

Aptara Editorial | Posted on 16th Feb 2015

The world of B2B content marketing has become more mobile-centric. This is an unsurprising development, considering general moves in technology.

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