Consumer & Trade Publishing

Tablet content presents a unique case

Aptara Editorial | Posted on 9th Oct 2014

What is a tablet, mobile or PC? And how does that affect promotional content developed for these devices?

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Elements of compelling mobile

Aptara Editorial | Posted on 14th Aug 2014

Developing a content strategy that shuns mobile is out of step with the times.

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EBooks becoming a key pillar of publishing

Aptara Editorial | Posted on 2nd Jul 2014

The role of eBooks is now very significant within the overall publishing field. Without electronic distribution, the trends would look hugely different.

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