B2B Publishing

B2B marketing now largely mobile

Aptara Editorial | Posted on 29th Sep 2014

B2B marketers are looking to connect with their prospects, and today that means going mobile.

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Marketing content going mobile en masse

Aptara Editorial | Posted on 8th Sep 2014

Mobile use has become a fact of life in both the B2B and B2C spaces. This means not tailoring content to varied devices is a potential weak link in marketing strategy.

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