Assumptions about smartphones and tablets may lead mobile content producers to believe there is a split between the way devices are used at home and in the office. After all, the iPhone stormed onto the scene as a consumer product and tablets have numerous media-based uses around the house. Contrasted with offices that tend to have a fully-featured PC terminal ready for every employee, homes seem ripe for mobile development and business settings poised to stay with computers. However, once an individual gets a feel for a device, he or she may end up wanting to use it everywhere, and the mobile invasion of office spaces has officially begun.
Smartphones and tablets go to work
Datamation recently parsed the results of a wide-reaching enterprise mobile survey by Citrix demonstrating the latest trends among tech users. The source noted that Apple has been especially successful at putting mobile devices among the global workforce. The data pointed toward splits and differences in what types of hardware organizations prefer, but the appreciation for mobile was wide-ranging. If 2014 was a year of extreme growth in business mobile use, and that's exactly what the Citrix survey suggested, then offering content to a business audience in 2015 may seem incomplete unless companies are prioritizing smartphone and tablet access.
The news provider explained that Citrix also checked how much data is flowing into these office-based mobile devices. The amount differed depending on hardware and software type, with the large-screened iPhone 6 Plus being especially popular for this purpose. If employees are performing more Web surfing on these devices, it's especially important for content producers to think of how to cater to them. Having a large enough screen to appreciate an informational item then finding it has compatibility problems could be a deflating moment for a mobile device user, one that could make the individual look elsewhere for the featured knowledge.
Creating mobile-friendly products such as Web apps is now an imperative for B2B organizations. When working on the aforementioned compatibility, developers will likely have to not only think about incorporating various screen sizes, but a number of operating systems as well. Datamation reported that Citrix's polling of its business customers found 64 percent are working with iOS, but a not-insignificant 27 percent prefer Android and 9 percent default to Windows. If a piece of content breaks on any one of those operating systems, it will alienate a segment of the audience. Multi-platform development is thus relevant in B2B scenarios.
Any offices that have not yet become home to many officially sanctioned mobile devices may soon change their stance, as CNET reported on the staggering shipment numbers from 2014. The source noted Strategy Analytics put together a general picture of smartphone shipment numbers and revealed more than 1 billion Android-powered phones were shipped in 2014. That means the market is growing, with only 780.8 Android devices going out the year previous. As for iOS, 192.7 million of these devices shipped in 2014, good for second place. With that kind of install base, workplaces becoming heavily mobile appears to be a sustainable trend.